<pre>&lt;p&gt;&amp;nbsp;ANNAPURNA SALT CASE STUDY GUIDE QUESTIONS:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;1. What is the role of NGOs (Non-Governmental Organizations) in BOP markets according to Prahalad?&lt;/p&gt;
&lt;p&gt;Do you agree with this position?&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;2. According to Rekha Balu of &lt;em&gt;Fast Company&lt;/em&gt;, &quot;poor people ... can become just as discerning about&lt;/p&gt;
&lt;p&gt;brands as rich customer&quot;. Do you agree with this statement? Is this applicable in the Philippines?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;3. What is the nature of the breakthrough of K15 Technology in your own words?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;4. What are the issues/difficulties in branding something like salt according to Vishal Dhawan?&lt;/p&gt;
&lt;p&gt;nd sell.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;5. Why is the Annapurna evolution necessary according to Vishal Dhawan?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;6. What would the nature of the &quot;differentiator&quot; for Dr. Amitava Pramanik?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;7. What is the effect of advertising for the marketing strategy for Annapurna with K15?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;8. What are the innovations of HLL with regards to transporting salt?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;9. What is Project Shakti and what are its goals?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;10. How would you imagine SANGA, an &quot;e-tailing program for daily ordering and delivery&quot;? If you&lt;/p&gt;
&lt;p&gt;were its designer how would you describe it?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;11. Project Shakti caters exclusively to men. There have been requests for men to become&lt;/p&gt;
&lt;p&gt;Shakit dealers but HLL turned them down. If you were the decision-maker, would you allow&lt;/p&gt;
&lt;p&gt;men to become Shakti dealers? Why?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;12. What is i-Shakti? As an IM student how can you improve i-Shakti?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;13. HLL's would-be competitors decided to have a watch-and-wait policy. If you were a&lt;/p&gt;
&lt;p&gt;would-be competitor for HLL would you decide to get into HLL's market? Why? How?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;14. Should HLL keep their K15 technology proprietary? Why?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;15. Do you think a program like Project Shakti would succeed in the Philippines? What do you&lt;/p&gt;
&lt;p&gt;think would be some of the anticipated difficulties?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/p&gt;
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